Getting People To Fall in Love With Your Brand
You already know that consumers don’t buy products… they buy brands. How do you know that? Because that’s how you buy products!
Studies consistently show that consumers find a branded product more appealing, and of higher quality, even when there’s no apparent difference between the products.
Your brand must speak directly to your target customers. It has to convey a clear message, engage them emotionally, and be easy to remember.
If you’re starting a new company or introducing a new product, people won’t buy your product if they don’t know your brand and its value proposition. Your brand should send a simple, direct signal conveying its value to a customer.
Your brand’s first and most powerful indicators of value are its name and logo.
Your brand’s name and logo are your customer’s primary touch-point with your company. Combined with your tag-line, they communicate your brand to prospective customers and work to carve out your niche in the marketplace.
Sounds great doesn’t it. But there’s always been a problem with branding…
There's A Big Problem
How do you know when you’ve got the right brand name that fits your target market? Unless you’re well established, with widespread brand awareness, you don’t know.
In fact, it’s possible that the reason your company maybe experiencing problems is because you’re using a brand that your target market can’t relate to, or finds confusing.
Just suppose you’re about to launch a new product, or even a new company. And you’ve got a brand name picked. What research have you done to prove you’ve got the best name possible, and that you’ve got a name and logo that your target market will love and relate to?
How about checking if you can trademark it? What about checking the availability of key domain names and registering them in all the right countries?
Do you have all that covered? It gets tricky doesn’t it.
Before you sink all your money into building your company and developing new products, you’re going to want a brand that you can protect with a trademark. Because without a trademark, you have few legal rights, and it can become very hard to protect, especially as you become more successful.
So how much will it cost you to get your brand name?
It's Always Expensive!
There are two extremes in branding.
There are businesses who think they can get by with a cheap $300 logo. They can, of course. What happens when their product isn’t selling though? Do they remember that they spent nothing on getting to know their niche, their target market? They do not know the optimal name, colours, shapes, and fonts that resonate with their target market. Imagined if they’d gone with red instead of blue and used a different word they might have claimed twice the market share, twice as fast. Without any testing, businesses such as these will never know how successful they could be.
On the other extreme you’ve got those companies who’ll pay a traditional branding consultancy between $15,000 to $50,000 to invent a brand name. Most of the time these consultants pick a name based on an idea that popped into their head while they were having a shower or came to them after a week’s brainstorming using an internal focus group. Nothing wrong with that, but just that remember that the name they came up with is the name that they liked, you wouldn’t have a clue if it’s a name your target market would like.
You should probably ask yourself, do you want a name that you like or one that’s been proven to work with your potential target customers?
At Brand Aloud we offer a unique branding solution that will tell us what your target customers want. We do this at price that’s designed to fit within your budget and gives you a result that is chosen by your target market.
We call this a breakthrough in branding…
It's Branding for the 21st Century
Finally branding has caught up with the 21st century.
At Brand Aloud we have a unique crowd-sourced solution that takes the guesswork out of branding and provides innovative business owners with a tool that would have cost tens of thousands of dollars only a decade ago.
Brand Aloud’s proprietary branding solution accesses a wide range of customer data enabling us to focus on specific demographics and reveal precisely what their preferences are.
By controlling demographic variables we are able to increase the validity and quality of our market research. We literally start from a selection of thousands and thousands of potential names and reduce it down to one. A typical process can involve going from 5,000 names, to 500, to 100, to 10, down to 2, and finally there is a winning brand name that has been proven to be the highest ranking throughout each round with your target market.
At each step of this process we ensure your brand’s marketability and legal protection by reserving its domain name and checking its trademark-ability. Finally, we can accelerate your brand’s market penetration through our integrated marketing services.
Brand Aloud’s breakthrough process enables us to build your brand, raise its profile, strengthen its impact and develop a deeper relationship with your target market.
We do what has never been possible before. We launch your brand into a marketplace that already loves it.
Contact Brand Aloud today and give your customers the brand they want!
Call our office on 1300 859 373 or email us here.
Let’s get started.